Custom Software Development
Tailored custom software for Texas businesses that have outgrown off-the-shelf tools and the workarounds built around them.
LOCATION
Custom software, enterprise platforms and app modernization for Texas companies built to the cybersecurity frameworks that Texas law now rewards you for adopting.
The work that most often starts a relationship with a Texas team.
Tailored custom software for Texas businesses that have outgrown off-the-shelf tools and the workarounds built around them.
Evolving systems you can't switch off audit first, stabilize the risk, then modernize in phases.
Software prototyping, product design and UX design, from a first working version to a shipped product.
Senior developers and project managers working alongside your in-house developers, on Central Time.
Custom software development is building a system around how your business actually works, rather than reshaping the business to fit software designed for someone else.
The trigger is usually the same. A process that was a genuine advantage now runs across four subscriptions and a spreadsheet one person maintains. Each tool does its job. The gaps between them are the cost.
The limit is worth naming too. If off-the-shelf software covers 80% of what you need, buy it. Custom software earns its cost on the 20% that's specific to you, and the build versus buy decision is far cheaper to settle before anyone writes code.
Texas isn't one market. It's four, and they want different things.
Dallas–Fort Worth is a financial services and corporate operations center — Plano and Richardson especially, where a decade of headquarters relocations has left a dense layer of enterprise systems that need integrating. Financial platforms are where most of that work sits, and we cover it on our fintech software development page.
Houston runs on energy, petrochemicals and the logistics around them. Software there means field operations, asset and maintenance scheduling, and compliance reporting — closer to our manufacturing and industrial software work than to anything consumer-facing.
Austin is product and SaaS, with the startup density that comes with it. We have a page for it: custom software development in Austin.
San Antonio has a genuine cybersecurity and defense cluster, which pushes requirements toward secure development practices earlier than most commercial work does.
What ties them together is scale and distance. A Texas company with operations in two metros is often working across sites that are four hours apart by road, which makes multi-site data consistency and offline tolerance ordinary requirements here rather than edge cases.
This is the part that changed, and almost no Texas agency page has caught up with it.
Since 1 September 2025, Texas Senate Bill 2610 gives businesses with fewer than 250 employees a statutory safe harbor against exemplary damages after a data breach — but only if a qualifying cybersecurity program was in place when the breach happened.
The requirement scales with headcount:
| Employees | What the program must do |
|---|---|
| Fewer than 20 | Simplified requirements — password policies and appropriate cybersecurity training |
| 20 to 99 | The CIS Controls Implementation Group 1 requirements |
| 100 to 249 | Conform to an industry-recognized cybersecurity framework |
The accepted frameworks are named in the statute: the NIST Cybersecurity Framework, NIST SP 800-171, NIST SP 800-53, the FedRAMP assessment framework, CIS Critical Security Controls, the ISO/IEC 27000 series, HITRUST CSF, the Secure Controls Framework, and SOC 2 Type 2 — plus HIPAA, Gramm-Leach-Bliley Title V or PCI DSS where those already apply to you.
Most of what those frameworks ask for is built, not bought. Access control, audit logging, encryption at rest, secrets handling, dependency management, and a documented change process all live in the software and its pipeline. A secure software development lifecycle isn't a policy you adopt after launch it's how the thing gets built.
So the practical position is this: if you're under 250 employees and having software built in Texas, the framework you build to is now a legal question as well as an engineering one. It's substantially cheaper to pick one at the start than to retrofit evidence of it later.
The safe harbor bars exemplary damages. It doesn't create a cause of action, doesn't change any other duty you have, and isn't a shield against the breach itself. We build to the framework. We're not a law firm and don't give legal advice, and we'll say when you need counsel.
The Texas Data Privacy and Security Act has been in force since July 2024, and where it applies it shapes architecture rather than sitting on top of it.
Two obligations are engineering work:
Deletion has to actually reach everything. Removing one person's data completely means every system it propagated to replicas, backups, analytics, and any third party you forwarded it to. On a data model with soft deletes that nobody mapped, that's a project, not a setting.
Opt-out state has to be respected downstream. Tracking consent is the easy half. Making every integration honor it is a question about how your services talk to each other.
Designed in from the first sprint, both are ordinary. Added afterward, they mean rebuilding the data layer.
If what you're building has an AI feature in it, this is new and it's worth knowing before you scope.
The Texas Responsible Artificial Intelligence Governance Act House Bill 149 took effect 1 January 2026. Three things in it change how an AI feature should be built:
Disclosure in health care. A provider using AI in delivering a health care service must disclose it no later than when the service begins, or as soon as reasonably possible in an emergency. That's a product requirement, not a legal footnote it has to exist in the interface.
The standard is intent, not outcome. TRAIGA prohibits developing or deploying AI with intent to unlawfully discriminate against a protected class, and the statute states explicitly that disparate impact alone is not sufficient to show intent. That's a meaningfully different bar from New York City's Local Law 144, which requires a bias audit regardless of intent. If you operate in both, you're building to the stricter one.
There's a 60-day cure period, and it's conditional. The attorney general has exclusive enforcement and must give written notice before suing. No action follows if you cure within 60 days, provide a written statement with supporting documentation, and make the necessary policy changes. Producing that documentation on 60 days' notice is only possible if your evaluation records, prompts and model decisions were logged as you went. Penalties run $10,000–12,000 per curable violation and $80,000–200,000 for uncurable ones.
Texas also opened a regulatory sandbox under the same act approved participants can test AI systems for up to 36 months with certain requirements waived, subject to quarterly reporting.
How we handle this in practice is on our AI development services page: evaluation before launch, logging that makes a decision reconstructable, and a human in the loop wherever the output affects a person.
Discovery is fixed-price and produces a costed estimate before development starts. The number comes out of requirement analysis, not a price list.
Four things move it more than feature count:
Integration count. Each system your software has to talk to is its own piece of work, and Texas enterprise estates tend to be older and larger than average.
Which framework you build to. An SB 2610 program at the 100–249 employee tier is more engineering than the under-20 tier. Worth scoping deliberately rather than by default.
Multi-site requirements. Data consistency and offline tolerance across metros cost real work. They're also why DevOps and cloud engineering belongs in the scope rather than after it.
Scope clarity. Vague requirements turn an estimate into a standing conversation about change requests. More on what actually drives software costs and timelines.
Worth saying plainly: Dallas and Austin agency rates reflect Dallas and Austin salaries. A distributed team's don't. Compare the written scope and the named engineers rather than two hourly figures.
What a Texas engagement looks like day to day.
TIMEZONE
Texas runs on Central Time, except for the far west around El Paso and Hudspeth County, which sits on Mountain. We schedule to whichever applies to you rather than assuming the state is one clock.
We agree a fixed overlap window before the engagement starts and hold it. Standups, reviews and releases run inside it; everything else is asynchronous by design, with written updates.
CONTINUITY
The engineers and project managers who scope your build are the ones who deliver it, across the full software development lifecycle. No handover to a delivery pool once the contract is signed.
EVIDENCE
Texas now has two laws where the paperwork matters as much as the build SB 2610's framework evidence and TRAIGA's 60-day cure documentation. We write it as we go rather than assembling it under deadline.
TEXAS
Four things worth knowing before you shortlist a custom software development company in Texas.
SB 2610's safe harbor depends on a program being in place before the breach. We pick the framework in discovery, not after launch.
Deletion that reaches replicas and backups, and opt-out state every integration honors. Built in, not retrofitted.
If off-the-shelf software covers your workflow, you'll hear it before the contract rather than after the invoice.
Source code, infrastructure definitions and design files in your accounts from day one. Nothing about your product depends on us staying.
Years building products
Products shipped
Clients who come back
Response time
Across the state. We have a page for Austin because it's a distinct market with its own search demand, and we work with companies in Dallas–Fort Worth, Houston and San Antonio on the same terms. We don't hold a Texas office, and we'd rather say that now than in week three.
If you have fewer than 250 employees and hold sensitive personal information, it can but only if a qualifying cybersecurity program was already in place when a breach occurred. Under 20 employees means password policies and training. Twenty to 99 means the CIS Controls Implementation Group 1 requirements. A hundred to 249 means conforming to a named industry framework such as NIST CSF, ISO 27001 or SOC 2 Type 2. The safe harbor bars exemplary damages; it isn't protection against the breach itself.
It turns the framework choice into a decision worth making in discovery rather than after launch. Most of what those frameworks require is built, not bought access control, audit logging, encryption at rest, secrets handling, dependency management and a documented change process all live in the software and its pipeline. Picking the framework at the start costs a fraction of evidencing one retroactively.
Two things that are architecture rather than policy. Deletion that genuinely reaches every system the data propagated to, including replicas, backups and any third party it was forwarded to. And opt-out state that every downstream integration respects, not just a preference stored in one table. Both are ordinary when designed in and expensive when added later.
Probably, and the part that catches teams out isn't the prohibitions it's the 60-day cure period. The attorney general must give notice before suing, and no action follows if you cure and produce a written statement with supporting documentation inside 60 days. You can only do that if evaluation records, prompts and model decisions were logged as you built. TRAIGA's discrimination standard is intent-based, and disparate impact alone isn't sufficient to show intent, which is a lower bar than New York City's. If you operate in both, build to the stricter one.
Yes, and the work usually looks like field operations rather than office software asset and maintenance scheduling, inspection workflows, and compliance reporting that has to reconcile. Two things come up on nearly every Houston engagement: the software has to work where connectivity doesn't, and the reporting has to be defensible rather than merely accurate.
Yes, and it's worth scoping explicitly. Multi-site operations across Texas distances make data consistency and offline tolerance ordinary requirements rather than edge cases a system that assumes a connection stops working at exactly the sites where it matters. We put those requirements in the scope as decisions with costs attached.
Tell us what you're building and we'll tell you how we'd approach it scope, timeline and estimate, at no cost.